Aditya Birla Finance's CGI & Anamorphic OOH Campaign with Platinum Outdoor

By siliconindia  |  Tuesday, 27 February 2024, 03:04:41 PM IST

Aditya Birla Finance's CGI & Anamorphic OOH Campaign with Platinum Outdoor
Aditya Birla Finance (ABFL) has successfully elevated its brand recognition and interest among potential customers through a robust Out-of-Home (OOH) campaign in collaboration with Platinum Outdoor, a division of Madison World. ABFL, a non-banking financial services firm and subsidiary of Aditya Birla Capital, offers comprehensive lending, finance, and wealth management solutions to a diverse customer base.
Darshana Shah, Chief Marketing Officer at Aditya Birla Capital, expressed enthusiasm about introducing a new-age marketing approach to digital consumers. The campaign featured an immersive CGI and Anamorphic experience, skillfully incorporating the spirit of cricket represented by KL Rahul and iconic locations of Mumbai and Bengaluru. Shah highlighted the campaign's innovative nature, catering to audiences across India who seek fresh and quirky content formats.
The 'Ab Kahani Badlegi' campaign effectively conveyed ABFL's various financial offerings, including personal loans, business loans, and loans against property. The anamorphic storytelling began with KL Rahul's cricket shot, followed by a dynamic representation of the game's essence, intertwining with ABFL's service dynamics. The campaign also featured an immersive CGI experience seamlessly blending cricket spirit with Mumbai's essence, incorporating the iconic CST (Chhatrapati Shivaji Terminus) station.
Dipankar Sanyal, CEO of Platinum Outdoor & MRP, expressed satisfaction with the rewarding experience of strategizing and executing ABFL's outdoor campaign on a grand scale. He acknowledged the campaign's success amid the constantly evolving outdoor environment.
The strategic placement of media units in high-traffic areas such as arterial roads, junctions, residential routes, and branch locations played a crucial role in maximizing visibility and influence. Billboards, BQS, and DOOH were effectively utilized in bustling urban centers and travel hubs to reach consumers with ABFL's brand message. The collaboration between Aditya Birla Capital and Platinum Outdoor proved instrumental in the campaign's success.

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